TikTok automotive ads for live vehicle stock
Promote new and used stock natively on TikTok using a live inventory feed. Reach high-intent buyers, then track impact through to sale.
Proof points
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12
Valuations
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8
Online transactions
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14
website leads
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£44.67
Cost per lead
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£0.62
Cost per click
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2,441
Clicks
Delivery at scale
Dynamic ads for every vehicle in your live inventory, without manual build
Discovery driven relevance
Target by interests, location, demographics and in platform engagement to reach users most likely to act
Sales data matching
Connect ad views and engagement back to sold vehicles to prove true cost per sale
How do TikTok automotive ads work?
They use a live vehicle feed to dynamically build catalogue-based ads that show your latest stock, pricing and imagery to the most relevant TikTok users.
Do we need the TikTok events API if we already use the pixel?
We recommend both. TikTok’s Events API securely connects your data directly to TikTok’s servers, improving tracking accuracy and optimisation.
Can you link TikTok spend to actual vehicle sales?
Yes. Share your previous month’s sales data and we can match it back to users who viewed or engaged with ads, giving clearer ROI and true cost per sale.